The market leader in the Belgian children s footwear market moved to a new store concept last autumn in 2017. Not only the assortment structure has changed, but the store layout is also being changed. These changes are being implemented with the aim of reaching out to a wider audience.
In addition to the existing range of shoes, clothing is now gaining an important role in the store concept. In addition to this change, the store layout will be made more accessible to everyone, including children. Brantano and Instore Kids Corners have collaborated on a project to create the best possible child-friendly store layout for Brantano. The additions of game modules and game systems result in a pleasant atmosphere in the organisation, which appeals to both visitors and employees of Brantano.